JHS Font
- JHS Font
August 2010 - During the summer, I started sketching on a font act as graphic identity for my own name. In the beginning the process was completely analog although eventually, the ideas were digitalized. I wanted to combine the traditional arts of font creation with a very modern set of notes to create a contrasting look suitable for the very diverse range of projects in my portfolio. Secondly, I worked with a high degree of ornamentation strictly ruled by a dominating matrix, in which the forms of all the letters can be fitted. One specific point is that the font only makes use of one slope, whereas most fonts make use of two or more. The final name logo exists in two forms; a horizontal and a stacked vertical.
Analogue development sketch
Digital process
Letter matrix
Final logo type 1
Final logo type 2- Logo type 2 used in jewelry boxes
Description
During the summer, I started sketching on a font act as graphic identity for my own name. In the beginning the process was completely analog although eventually, the ideas were digitalized. I wanted to combine the traditional arts of font creation with a very modern set of notes to create a contrasting look suitable for the very diverse range of projects in my portfolio. Secondly, I worked with a high degree of ornamentation strictly ruled by a dominating matrix, in which the forms of all the letters can be fitted. One specific point is that the font only makes use of one slope, whereas most fonts make use of two or more. The final name logo exists in two forms; a horizontal and a stacked vertical.
Fields
Graphic Design, Typography
Date
August 2010
Other Projects

